Virgin Australia airlines (formerly Virgin Blue)

(now Virgin Australia Airlines)

Virgin Blue website

Virgin Blue Airlines is one of Australia’s largest airlines servicing the Asia-Pacific region. The Virgin Blue website is Australia’s third largest transactional website.

I was the e-commerce lead for key projects:

  • Virgin Blue Blue Zone seating implementation
  • Virgin Blue chargeable baggage implementation
  • Business Transformation – new Internet Booking Engine design

Virgin Blue website key activities

  • Managed small team of online specialists
  • Creative direction
  • Usability testing – observational studies and task analysis
  • Eye-tracking analysis
  • Survey design
  • Interpretation/recommendations on website analytics
  • Worked with Marketing to deliver online marketing strategy and campaigns

Product managed Internet Booking Engine

  • Responsible for customer experience and adherence to usability standards
  • Accountable for online revenue
  • Ongoing interaction design and project implementation
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