The Flight Centre homepage steadily evolved (and continues to do so) over many years. Constant customer engagement and data analysis allowed us to continue to improve our Customers’ experience whilst delivering on business objectives and KPIs.


The homepage as at 2015

 


Wireframing, testing

fc-homepage-evolution

 


Responsive evolution 2011 through 2015

fc-hp-responsive

fc-hp-imac


Collaboration

The redesign process was highly collaborative with both Customers and internal stakeholders and team members,

fc-hp-stakeholders

 


Where it all began around 2010

fc-old

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