My Adventure Store’s product pages were heavily templated with all content coming from third-party feeds. The challenge was to create something engaging, non-cookie-cutter, with clear information and interaction priorities.

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The updated designs…

I introduced more inspirational imagery to regional landing pages. This was also an opportunity to make some small CSS tweaks to remove the rounded corners featured across the site. This instantly updated and modernised the design with very minimal effort.

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Calls to action are cleaner and clearer, icons highlight key information, on-brand language gives personality and lowest price guarantee reinforced.mas-tours-product-page-imac

 

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