va-macbook

I began at Virgin when it was Virgin Blue and just about to launch V Australia. I looked after design and usability for both websites and booking engines including taking the e-commerce lead through a business transformation period.

The Virgin Australia website and booking engine continues to grow and evolve. It naturally looks very different these days but many elements of the IA and interaction design still reflect those created by my team and I all those years ago!


V Australia

web-va

I was the e-commerce lead for key projects:

  • V Australia website
  • V Australia Internet Booking Engine

V Australia website key activities

  • Defined strategy
  • Engaged stakeholders and managed requirements gathering process
  • Online brand
  • Wireframes
  • Information design
  • Developed Information Architecture
  • Developed online content style guide
  • Managed copywriter
  • User testing – observational studies and task analysis

V Australia Internet Booking Engine

  • Wireframes
  • Interaction design
  • Responsible for customer experience and adherence to usability standards
  • Ongoing interaction design and project implementation

Virgin Blue

dj-homepage

I was the e-commerce lead for key projects:

  • Virgin Blue Blue Zone seating implementation
  • Virgin Blue chargeable baggage implementation
  • Business Transformation – new Internet Booking Engine design

Virgin Blue website key activities

  • Managed small team of online specialists
  • Creative direction
  • Usability testing – observational studies and task analysis
  • Eye-tracking analysis
  • Survey design
  • Interpretation/recommendations on website analytics
  • Worked with Marketing to deliver online marketing strategy and campaigns

Product managed Internet Booking Engine

  • Responsible for customer experience and adherence to usability standards
  • Accountable for online revenue
  • Ongoing interaction design and project implementation
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