Console Connect App

Console Connect App

Posted by tiffanyapatu on May 4, 2017

Console Connect is a disruptive networking app that makes lengthy, complicated and expert networking processes simple, easy and available to the Enterprise. This has definitely been the challenge of my career. I have never before worked on something so complex and I am proud to say that my team and I have been very successful […]

Flights to… 2015

Flights to… 2015

UX & Creative Direction 2015 UX & UI Design – Nafisa Sabu, Laura Van Doore & Akiko Williams The “Flights to…” pages are the heroes of the Flight Centre website. With great traffic, they drive conversion to both online bookings and in-store sales enquiries. With seperate experiences for organic/SEO and paid/SEM traffic, they had always […]

Flight Centre Customer Journey Mapping

Flight Centre Customer Journey Mapping

Talking to our customers, we were able to identify and understand their process, decision-making and actions when research and booking travel. We synthesised these into several distinct common journey maps. These journey maps serve as a tools to capture and communicate our research. They also assist in the design process to identify opportunities and test out […]

Flight Centre homepage 2010 to 2015

Flight Centre homepage 2010 to 2015

The Flight Centre homepage steadily evolved (and continues to do so) over many years. Constant customer engagement and data analysis allowed us to continue to improve our Customers’ experience whilst delivering on business objectives and KPIs. The homepage as at 2015   Wireframing, testing   Responsive evolution 2011 through 2015 Collaboration The redesign process was highly collaborative with […]

Flight Centre Responsive

Flight Centre Responsive

Responsive design – 2012 Landscape tablet Mobile landscape and portrait Form design, responsive and progressive disclosure

Travel Associates 2014

Travel Associates 2014

Creative Direction – Design by Emily Pearce – I’m so incredibly proud of this beautiful, responsive experience created by Emily Pearce for which I provided strategy development, creative and UX direction.

Student Flights Tours 2012

Student Flights Tours 2012

The brief: Create an inspiring, dedicated tour page for a particular supplier. The goal was to engage 18-35s with the value propositions of Topdeck Tours whilst providing hooks into tour product. The new design…

Presentations

Presentations

Homepage design process 2012 UX and Conversion 2011

My Adventure Store 2011

My Adventure Store 2011

Posted by tiffanyapatu on May 21, 2011

My Adventure Store’s product pages were heavily templated with all content coming from third-party feeds. The challenge was to create something engaging, non-cookie-cutter, with clear information and interaction priorities.   The updated designs… I introduced more inspirational imagery to regional landing pages. This was also an opportunity to make some small CSS tweaks to remove the rounded corners […]

Gap Year 2011

Gap Year 2011

Gap Year is a vibrant, fun and exciting brand that needed a website to match. We were briefed to address only the look and feel of the website and had license to develop a new logo and colour palette. Major problems with the existing design: Design does not match the brand Uninspiring, dull Non-prioritized content and […]

Cruiseabout iterative design 2011

Cruiseabout iterative design 2011

Iterative Design 2011 The brief was to identify the low hanging fruit – or how to make some quick changes with big impact, to improve the click-through and conversion for Cruiseabout. A quick heuristic review and Clicktale analysis of some key pages within Cruiseabout.com.au uncovered a few significant usability and design issues. You can read the full […]

Virgin Australia Airlines 2006-2010

Virgin Australia Airlines 2006-2010

I began at Virgin when it was Virgin Blue and just about to launch V Australia. I looked after design and usability for both websites and booking engines including taking the e-commerce lead through a business transformation period. The Virgin Australia website and booking engine continues to grow and evolve. It naturally looks very different […]