Hello. I’m Tiffany.
I’m an experienced design professional with 24 years in product design, strategy and leadership.
I love collaborating and working with people: creating things that people love and need. As a creative leader, I’m driven by clarity, creativity and collaboration and specialise in:
- Creative Leadership
- Design and Product Strategy
- Customer Research and Experience Design
- Interaction and User Interface Design
- Design Thinking techniques
- Creative Direction
Career
2022 - Now
Head of Design @ Sportsbet
2015 - 2022
AVP @ PCCW Global
2010 - 2015
Head of Digital @ Flight Centre
2010
Senior UX Consultant @ PeakXD
2007 - 2010
Customer Experience @ Virgin Australia
2004 - 2007
Online Customer Experience Advisor @ Suncorp
I lead a global team of talented product designers for PCCW Global: a global connectivity and technology company. Console Connect is our constantly evolving flagship product. It is the work I am most proud of and has provided the most challenging and rewarding experiences of my career.
My Design Fundamentals
People-focused.
“People ignore design that ignores people”. Frank Chimero
Understand people’s needs, motivations, pain points and limitations. Focus on what they want and need, and the rest will come.
Simplicity, in context.
“Make everything as simple as possible, but not simpler.” Albert Einstein.
Don’t get in the way of what people need to know, understand or do. Design should be clean and simple (as it needs to be).
Accessibility as opportunity.
Accessibility is not only our responsibility but an opportunity. Approach it with positivity: access plus ability. Remove barriers and solve problems in interesting ways.
Always communicating.
Design is constantly communicating. Everything matters and has meaning: the big things, the little things, what is said and what isn’t.
Delight.
Don’t distract from purpose but always look for opportunities to delight in designing things that people love.
Work hard.
Great Design comes from patience and hard work, not luck, not a flash of genius.
My Creative Leadership Principles
My mission is to build, grow and empower creative teams to thrive. I nurture a culture of collaboration and continuous learning that enables high performance and creates value for the business. Learn more about my Creative Leadership Principles.
Clarity
- Clear of purpose.
- Clear on my role: to empower others.
- Clear about whom I serve.
- Clearly driven by values.
- Clear about who I am.
read more…
Creativity
- Nurture a beginner’s mindset.
- Take risks, fail fast, and learn faster.
- Live and breathe design thinking.
- Lead with a strong point of view.
- Have fun.
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Collaboration
- Together, we are better.
- Empower designers and Design.
- Encourage cross-functional teams.
- Lead alongside, at eye-level.
- Be humble.
read more…