Originally published on Medium How we do things is important Like many (every?) Design team, as we stormed-formed-and-normed we sat down and workshopped through our team tenets. It’s really important to discuss and agree — together — what is important to you all as you go about your designy-things. Like in any relationship, teams need to put effort into […]
There are so many incredible minds and talents that inspire us as designers. For me, its a long list! One person right up the top of that list is Dr Genevieve Bell, the renowned Australian anthropologist who led user insights and experience for Intel from around 1998. I was fortunate enough to see her talk […]
Originally published on Medium I was recently asked if a Design Leader had to be a Designer. The answer is yes, absolutely. But do you need to be the best Designer? No. In fact, I argue you should not be the best. Aim to be the worst designer in the room Anyone directing or leading a […]
“The first stage of learning is silence; the second stage is listening.” —Māori proverb “The only thing worse than not engaging with your users is… pretending you are.” —Tiffany Apatu =) Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. —Steve Jobs Almost all quality improvement comes via […]
I’ve just returned from TNW (The Next Web) in New York. Despite being in a freezing building (-1 degree!) that was under construction with portaloos, I heard stories and opinions from some great speakers including the technologist David Weinberger, co-founder of Behance Scott Belsky, Neil Blumenthal of Warby Parker and data scientist Hilary Mason. Here […]
MY DESIGN TENETS
Always design for people
Understand people’s motivations and limitations. Focus on what they want and need and the rest will come.
Delight but don’t distract
Don’t let design get in the way of what people need to know, understand or do. That said, never miss a chance to delight…
Get lost in the detail
It’s the little things that will inevitably make or break a design. Pay attention to error handling, messaging, interaction subtleties, thank you messages and confirmations. No more ‘forgotten pages’.
Less is more, More is less
Put it out there
Everyone will have an opinion about design. So long as I am designing for people, I must respect, consider and act upon these opinions accordingly. Scrutiny is the key to succeeding as a designer. It’s nothing personal.
Tiffany really understands how to run collaborative projects, especially by managing the people that participate in them. She provides excellent guidance and structure, while ensuring that team members have freedom to articulate new ideas and solutions. She understands how usability maximises value to both the user and the organisation and is an asset to any user experience project.Christopher Roosen
Creative and hard working
Tiffany is highly creative and developed practical online solutions meeting both customer and business needs. Tiffany brings a unique perspective to the areas of usability, customer experience, business analysis and design. She is hard working and committed to getting the job done right…James Johnson
Tiffany is an outstanding online professional with a high quality combination of online technical knowledge, design skills and management talent. She has exemplary skills in web design, user-centred design and processes, online writing, marketing and promotion, project management and internal and external stakeholder management.Jane Woodley