Design quotes

“The first stage of learning is silence; the second stage is listening.”

—Māori proverb

“The only thing worse than not engaging with your users is… pretending you are.”

—Tiffany Apatu =)

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

—Steve Jobs

Almost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures.

—Tom Peters

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

—Donald Norman

Design is not just what it looks like and feels like. Design is how it works.

—Steve Jobs

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

—Antoine De Saint-Exupery

“The product is the brand. You build brand in our industry through the product and the experience.”

—Jim Wicks, Motorola, 2006

“You can’t make something fun that isn’t!”

—Ian Bogost, game designer

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